SMS Home Routing, should we as an industry be worried?

SMS Home Routing was a key topic discussed at Global Messaging 2008 this week. It's introduction brings with it the potential to seriously disrupt how we in the mobile messaging business deliver our services, especially cross-border. I made it my mission this week to try and understand what it means from the operator and vendor perspective

Firstly, I should probably explain the problem. SMS Home Routing means that whenever a message is sent to me it always passes through my home network, irrespective of where I am in the world. Normally when roaming, my home network never sees the message as it sent directly from the originating network to the network I'm roaming on.

Great, my operator can give me all sorts of value add services, like O2's Blue Book,SPAM filtering, twinning, out of office replies, SMS forwarding, etc, etc. To do all of these, the operator need to be able to intercept the SMS and apply some rules on it before passing it on to my handset.

It's the implementation of this interception that is the cause for concern. I spoke to, and heard from, senior figures at vendors like Airwide, Telsis and Tekelec who presented opposing views on how they recommend that their customers, the operators, do this. Similarly when I spoke to the operators they were also divided.

In the blue corner we have the transactional advocates. They believe that the transactional nature of SMS should be preserved. When a request is made to send a message to a handset, their systems proxy the request in real time. It handles delivering the message onto the handset and returns the ACK (delivery indication) back if the handset accepts the message. The sending SMSC know's nothing other of what happens behind the proxy but when the home network router reports the messages as delivered, it is.

In the red corner we have the store and forward advocates. Their systems will store the message and return the ACK back to the sending SMSC before it attempts to deliver the message to the destination handset. This unfortunately breaks the transactional nature of SMS and one of the key features that certainly most of our customers buy into, knowing whether the message has got to the handset.

I'll be honest, I arrived at the conference passionately backing the blue corner, a delivery receipt should tell me when the messages has actually arrived at the handset, but one of the vendors I spoke to certainly gave me some use cases that cause me to question this stance.

• Security - send me an SMS and you can find out which country I'm in, what if I don't know you or want you to know where I am.
• Status - a delivery receipt implies something about my status, I'm accepting messages therefore you can accept a response, what if I don't want you to know.
• Twinning - where an SMS is sent to two or more of my handsets simultaneously when is it delivered, when it hits one, two, all?

I guess this comes down to a question of who owns the message, the sender or the recipient? Home routing allows the recipient to delegate the job of message handling to their operator instead of their handset thus allowing the recipient to take advantage of all sorts of value-add services.

The business case for these systems that came up time and time again was SPAM filtering. The network wants to protect their subscribers from nefarious senders of unsolicited messages which generally originate from off the network.

I starting to believe that this is perhaps a bigger threat. The move by the Spanish operators to outlaw the use of alphanumeric originators, except those that have been pre agreed and do not originate off-net appears to be conducted under the banner of SPAM prevention.

The evidence I hear around the industry of legitimate messages being quietly discarded when sent to certain networks because of 'quality' issues is not the fault of home routing but more likely overly simplistic SPAM filters.

The subject of alphanumeric originators, network interconnects and the operators general distrust of A2P (application to person) traffic is a topic I will be returning to as I believe this is a more fundamental issue affecting us that could very quickly get out of hand.

Coming back to SMS home routing, I believe ultimately we have to accept it as an inevitability. As one operator contact told me, "I don't like it, but because xxx have done it we're going to have to as well". And let's be honest there are some really cool things it allows my network to do for me.

Much as we'd like not to, we have to accept that we faced with an oligopoly whose interests are not necessarily aligned with ours. The concept of delivery receipts and the knowledge they give us about the status of a communication is changing and we going to have to swallow that pill and adapt our services accordingly.

The rules have changed, but innovation thrives in times of adversity

Loving Windows Live Writer

Like Microsoft have created some blogging software, that's like free and like works with everything that's not Microsoft and is like really useful and like really works and like doesn't pollute your markup with loads of MS specific guff.

Who'd of thought?

I really recommend you check it out: Windows Live Writer

iPhone maps rescue me again

Not for the first time I've been very lazy and just turned up somewhere thinking I could find my way to where i was going using only my instincts.

After walking far too far along the beach in Cannes I used the iPhone maps to find my hotel. Only to find that I'd walked past it a far while ago.

While tools like the iPhone and GPS devices are accused of dumbing us down. They don't half make life easier.@

Mobile post from the Esendex BlogIt service

Mobile working to Cannes

I decided to take the train to Global Messaging 2008 in Cannes,France. Last year I did it overnight which was sort of fun. This year I'm heading down during the day and seeing whether it's possible to do a days work while I spend the day travelling.

So armed with a my Sony Vaio, Vodafone USB Modem and BlackBerry I attempted to spend the day travelling but so that no one would notice.

3 trains required (if you ignore 2 stop on the RER in Paris):

1. Nottingham to London St Pancras
2. London St Pancras to Paris Gare de Lyon
3. Paris Gare de Lyon to Cannes

Nottingham to London - East Midlands Trains

This first leg is well known to me. I was able to use the power point to keep my laptop battery topped up but no WiFi and mobile coverage is shocking as usual. I've pretty much got used to not being able to do anything connected while on the train to/from London. That said my BlackBerry does an excellent job of exchanging emails when coverage allows.

Same goes for voice calls. Pointless trying to have a conversation.

It's always perplexed me as to why the mobile network operators have not invested in coverage for train lines. Little sardine cans of punters desperate to be communicate or consume content because there's nothing else to do.

conclusion: 3/10 great to have power, connectivity shocking

London to Paris - Eurostar

Aarrgh no power. Luckily I've invested in another battery for my laptop as the spare battery that came with my now 2 year old Vaio couldn't make it to Paris (the original battery gave up long ago). I guess though that a lot people's laptops will survive the 2hr journey so this shouldn't be too much of a hindrance.

I remember when Eurostar first opened and the trains seemed so glamorous, now they just seem tired and sadly lacking in basic facilities. Power points being one.

If they are trying to provide a business service then power is a must and I think WiFi would be a key asset. GNER (now National Express) seem to have done a great job on the East Coast Line, why not a premium route like London - Paris.

However this was when the Vodafone modem came to the fore, especially on the French side. I got 3G coverage almost all the way from Calais to Paris. I actually managed to use some web applications. Properly review some emails, respond completely. It was like being at my desk at home.

Voice calls no problem.

conclusion: 7/10 connectivity pretty good though WiFi would be beter, could really do with power

Paris to Cannes

This was going to be the real test. The first 2 legs are less than or about the 2 hour mark. If all else failed you could probably catch up with things at a coffee shop at one of the stations. 5 hours of whizzing through the French countryside was really going to put this experiment to the test, and it did.

I had high hopes for this train trip. The French being well known for their super fast train service, tearing round the country brimming with socialist pride. I imagined it would be well setup for the travelling business person.

I booked way ahead so travelled first class and was greeted by a nice big seat on the top deck (thought that might be better for mobile coverage) with my own power point.

No WiFi again, but as we left Paris I was hopeful as 3G coverage remained but this soon gave way to 2G, which in turn gave way to very patchy indeed. For large chunks of the journey it was unworkable. Especially as it seemed to stop connecting automatically, maybe that's a roaming setting.

Voice calls were also tricky, especially given they seem to be frowned upon in the carriage. Nothing like a mobile phone etiquette faux-pas in a foreign country to endear yourself with your fellow passengers.

conclusion: 6/10 power and seat great, data coverage varied

So is it workable? Certainly Eurostar, though more on the French side than the British. Given they've shortened that bit recently, I guess it's less of a problem ;-). The key at the moment is to know your route and know how to work round it's foibles.

Having used the WiFi on the East Coast (London to Edinburgh) line it's difficult to understand why other rail operators aren't putting it in across their fleet. You look in any rail carriage these days and the number of laptops as just mushroomed. Couple that with WiFi capable phones and PDAs and there's an army of people that would be quite prepared to pay an additional charge for WiFi while they travel.

I might be getting a little carried away, but I wonder if the government has any view on the national productivity hit of having people stuck on trains, unable to access their work. Could a government subsidy drive adoption as well as our GDP?

Searching for my twitter identity

Ewan of SMS Text News came to see us at Esendex yesterday. One of the subjects we chewed on, over Coke and tomato juice (boy it was a wild afternoon ;-)) was twitter.

I've followed twitter for a while and been intrigued, if not wowed, by the service it provides. "What are you doing?" is a question potentially of interest to a some people I know but in the most part, they're probably not interested in everything.

I decided to try and start using it last week and was soon tweeting about a trip to Legoland with the family, the triathlon I competed in, an 'interesting' thought on mobile I'd had. I've setup twitterfeed so whenever I post a blog entry that appears as well. I dropped the widget on my blog and sat back, proud that I was embracing the latest in social networking, communication, thingies. But then I looked again and realised it was just noise.

It was a stream of consciousness with no theme and questionable relevance to it's audience.

People I know in the industry and with whom I discuss trends, happenings, etc are likely to be interested in my thoughts on my trip to Global Messaging 2008 as I am with their's. If we're to shape an industry this kind of collective knowledge sharing is fantastic. Unfortunately most of those guys don't care about me building part of record breaking Lego tower. In fact, having that on my stream is a positive hinderance when we're all following multiple people and trying to discern what everyone's doing relative to the mobile industry.

Likewise my mates with whom I cycle and race with will want to know of my racing exploits. My Mum want's to know about Legoland and her grandchildren. That is assuming that these groups actually use twitter, given most of them aren't geeks that is unlikely, but that should probably be the subject of another post.

So it comes down to a question of identity. What should my twitter persona be? Do I need multiple twitter personas? What if I want to overlap those personas?

The ideal scenario for me would be to be able to categorise my tweets, set up sub-micro feeds. Your own categories could be presented as a optional set of check boxes on the update page. The main feed would still work, but these categories would be presented as sub feeds.

   http://twitter.com/adambird
   http://twitter.com/adambird/mobile
   http://twitter.com/adambird/family
   http://twitter.com/adambird/tri
   ..etc
  

SMS input could still be preserved by twitter providing multiple text in numbers that can be mapped to your mobile number and category. Meaning, multiple people could use the same numbers with different categories. They'd only need as many numbers as the maximum number of sub-feeds people would need/be allowed. I can't imagine it costing them any more money.

However, for me this would only solve part of the problem. A big question is. "Is the world tweeting about something of relevance to me?". It's all very well if the people you follow know about something but the world is a big place. The new iPhone goes on sale and they're all broken, my customers are complaining about my services, a band I desperately want to see have just released tickets for some surprise gigs, there's an impromptu demonstration about human rights abuses happening NOW. All of things would really require a common syntax, semantic tagging, to be accurate. Something I'm chewing on and will post on later.

So, for the moment http://twitter.com/adambird is going to become an extension of this blog, alongside BlogIt and the good old fashioned web browser. Another means of registering and diseminating my thoughts and views on Esendex and the industry as a whole. Let me know.

Live Mesh

I had the 'honour' at being at the launch of Microsoft Live Mesh yesterday.

It promises a lot: ultimate, seamless connectivity for all devices, cameras, PCs, smartphones, even Macs. Unfortunately at the moment that's all it is, promises.

I have been given access to a special invitation preview, that I've signed up for but hasn't yet yielded an account. From what I can make out though, at the moment all it is is file storage. Put some files in the cloud and access them later. useful, but not ground-breaking.

Now, I know there is more than that to come, but at the moment that's it. It feels to me like a rushed announcement before the ink is dry on chapter 1 of the Live Mesh novel. I'd expect to at least get to the end of the first act.

The iPhone is useless without data coverage

The iPhone is useless without data coverage
I'm in the US at the moment and being too stingey to pay exhorbitant data roaming charges, I'm hopping from WiFi point to WiFi point where possible but generally I'm frustratingly unable to access anything useful

Tim O'Reilly said today that we are moving to a vision of one computer encompassing all computers and devices glued together by the Internet.

At the moment my iPhone is not paticipating in that utopian vision

Mobile post from the Esendex BlogIt service